PALAssociates: Blog en-us (C) PALAssociates (PALAssociates) Mon, 16 Mar 2020 07:12:00 GMT Mon, 16 Mar 2020 07:12:00 GMT Project Volunteer Annual Charity Ball - 11th November 2017: London at Night prep On the heels of getting my first front cover, 'Global Women's Magazine - WINTRADE 2017', I have been asked by a Project Volunteer Board Member, to be the principal at their annual ball on November 11th this year. It is an honour to be asked. Moreover, they have requested that I create a photo of London by night, that in it's 11x14" frame, will be auctioned off as part of the charity event. This evening (14th October) I am going on a reconnaissance around half a dozen places across the metropolis to find a unique location to capture London or a famous landmark, by night. I will be bringing the full gear with me to do a dry run, safe in the knowledge that if I find a spot and create an image, I have time to perfect it by returning, well before the event.

The Client was happy with the outcome of the work. I delivered a few signature images which was very gratifying. What didn't go to plan was night exposure shot of London. I provided the client with three shortlists. They chose 'South Bank Rendezvous' which would have been my second choice, but the problem was with the final print. I took the image to my local printer and unfortunately I learned a dear lesson in printing. Whilst they were super quick with their turnaround and very helpful, the final quality left a lot to be desired. Given it was a night photo, there was a great deal of shadow on the image. In post I worked hard to ensure that there was tonal range within the shadows, leaving only a very minute proportion of the image to black. Unfortunately, the local printers was unable to understand this and rendered the entire shadow tonal range as black, resulting in a dark and unattractive image. It was too late to do anything about it and there I was, lesson learned! Generated a positive lead at the event, so all's well, end's well.

(PALAssociates) Sat, 14 Oct 2017 18:02:30 GMT